The Peterborough Biscuit Roundup 2022
Earlier this month, we were able to once again exhibit at The Peterborough Biscuit for the first time in two years. Of course, due to COVID constraints we had been unable to participate in face-to-face events and The Peterborough Biscuit was the first of a selection of events that we have planned in the coming year.
Before the pandemic, we were regular exhibitors at the event and 2022 gave us a fantastic opportunity to get some face time with familiar faces and new ones alike.
This year we offered delegates the opportunity to win a case of world wines, as well as giving away other Anglia Translations goodies, such as lip balm, pens, mobile phone ring holders and travel tags.
What is The Peterborough Biscuit Business Event?
For the first time in 2022, The Peterborough Biscuit became a hybrid event, merging the B2B exhibition with a corporate day.
The event is the largest of its kind in East Anglia, which gives businesses across the region the chance to exhibit their businesses to potential customers and partners.
Typically, The Peterborough Biscuit showcases the business community within fifty-five miles of Peterborough. However, if you operate a business in any area of East Anglia you can now exhibit at next year’s event.
Why Do We Exhibit at Events?
Attending events and networking is something that we love to do, and we’re incredibly excited about getting back to doing so on a regular basis.
We find it to be an excellent way of reconnecting with old friends and making new connections, and because its face-to-face it’s a far more pleasant experience, when compared to something like a cold email or phone call.
The Peterborough Biscuit was our first face to face event for two years, and the wonderful thing about exhibiting at a more localised event is the opportunity to find out what’s new and how the region is performing from a business standpoint.
This is because a range of different businesses are either exhibiting or have sent representatives to the event on their behalf. Therefore, we can gain a strong insight into what trends are emerging and understand how business strategies in the region are shifting, and indeed who has thrived in the difficult circumstances of the past few years.
It allows us to gain knowledge of the products and resources that may help our business, or what can be extended to our translation clients.
Our Experiences at the 2022 Biscuit
When we asked Mary Gilbey, Managing Director of Anglia Translations Ltd, what her impressions of the day were, she had this to say, “It was a great day that was well supported by exhibitors and surprisingly well attended by visitors.”
“Despite all the hurdles in the run up to the event, with Covid restrictions being on and then relaxed completely, it was refreshingly normal to get back to a face-to-face event. Everyone seemed very relaxed, and the vibe was incredibly positive.”
“After such a long period of time with no exhibitions, it was so nice to get out there and talk to people. We connected with lots of contacts from our existing network including suppliers, clients and fellow colleagues, as well as meeting lots of new prospects and local businesses.”
“It was great to see so many businesses that have got through the tough times either through being lucky enough to prosper in these challenging times, or because they have diversified in order to survive these challenging times.”, concluded Mary.
The event as a whole was organised incredibly well, and the attendees were happy to be able to get back to normality after a really tough couple of years.
Next up, we will be exhibiting at the Huntingdonshire Business Fayre on the 27th April in the Burgess Hall, St Ives, organised by the Cambridgeshire Chambers of Commerce.