The 2022 World Cup in Qatar starts this weekend with the opening fixture between hosts Qatar and Ecuador, concluding with the final on Sunday December 18th. This year’s tournament is the first time a Middle Eastern country has hosted the event in its 92-year history, and the first to be held in the Winter. The world cup is expected to
International Translation Day is an opportunity to celebrate language professionals all over the world. The work of these talented linguists is vital in helping to bring peace and prosperity to communities throughout the world. Much of the population are unable to bridge societal and linguistic gaps, but work undertaken by translators helps to create a stronger and better society for
Creative translation techniques are used extensively in the direct selling industry to connect with overseas audiences across a range of international markets. To ensure you’re able to reach your target audience overseas, a translator will employ their vast experience and knowledge to ensure that your audience gains an understanding of your brand, values and products in a way that resonates
Transcreation, on a basic level, is the idea of creative translation. It’s a common term in marketing and advertising circles and the idea is to seamlessly relocate advertising campaigns, marketing messages and other literature to global audiences to ensure they can appreciate the nuance of each piece of content in their native language. Cultural differences play a huge role in
