We live in an increasingly connected world where overcoming cultural and social barriers continues to be a challenge when it comes to bridging the gaps between language and communication. However, thanks to an increased use of artificial intelligence (AI) in recent years, the practical applications in translation have been remarkable. In this piece, we’ll be taking a deep look into
The internet is, unquestionably, the most important invention in our lifetime. It offers incredible potential for us to reach out to communities that would’ve been completely closed off to us beforehand, and exponential opportunities for businesses to grow their brand overseas. Due to the global nature of the world wide web, exporters, and online businesses have a huge opportunity to
Transcreation, on a basic level, is the idea of creative translation. It’s a common term in marketing and advertising circles and the idea is to seamlessly relocate advertising campaigns, marketing messages and other literature to global audiences to ensure they can appreciate the nuance of each piece of content in their native language. Cultural differences play a huge role in
Ensuring that the translation of your labels and product packaging is on point can often spell the difference between successfully breaking into your foreign markets, or not. Of course, given that you’re trying to take your brand overseas, you’ll only get one chance to make a first impression on a new customer or make a name for your brand with
