Transcreation, on a basic level, is the idea of creative translation. It’s a common term in marketing and advertising circles and the idea is to seamlessly relocate advertising campaigns, marketing messages and other literature to global audiences to ensure they can appreciate the nuance of each piece of content in their native language. Cultural differences play a huge role in
Ensuring that the translation of your labels and product packaging is on point can often spell the difference between successfully breaking into your foreign markets, or not. Of course, given that you’re trying to take your brand overseas, you’ll only get one chance to make a first impression on a new customer or make a name for your brand with
As you will undoubtedly already be aware, the United Kingdom and the European Union have agreed a Trade & Cooperation Agreement to oversee any future trade relations. This agreement came into effect on January 1st 2021, and guarantees that we will see no tariffs or quotas on the movement of goods produced between the United Kingdom and the EU. However,
In 2020, nothing has been quite as we’d anticipated. The UK and global economy have experienced an incredible shock as a result of the worldwide pandemic – and we’ve all suffered difficulties in some form or another throughout this past twelve months. That said, while many of us have understandably been preoccupied with the doom and gloom of it all,