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  • A Guide to Global Multilingual Online Marketing Strategies

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    Taking your company across borders is one of those business strategies that is often considered, but seldom attempted. This is mostly because of the very real challenges that face a business when they are trying to market their business in different languages. International marketing is never an easy task; it requires a great deal of investment from both a time

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  • Why Localisation is Vital to Grow Your Brand Overseas

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    There are roughly 6,500 languages spoken across the globe, which means that any business looking to globalise faces the massive task of trying to translate the details of their products and services. While it’s certainly not realistic to target markets that speak all of those languages, selecting market places in some regions of the world will certainly warrant the effort.

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  • 10 Interesting Facts About Japan

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    Japan is such a fascinating country with a rich history of unique culture, that really can’t be compared to any other country in the world. Like many of you, we were disappointed that this year’s Tokyo Olympics weren’t able to go ahead, so in this blog, we decided to immerse ourselves in the culture by instead putting together ten interesting

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  • A Guide to Japanese Business Etiquette

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    Adapting to Japanese business etiquette during a formal meeting or appointment can make even the most confident businessperson feel a little uneasy. Although your hosts will mostly be quite understanding of the cultural differences, by being aware of some basic behavioural traits you will increase the chances of a successful meeting. Exhibiting a functioning understanding of Japanese culture and traditions

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