We live in an increasingly connected world where overcoming cultural and social barriers continues to be a challenge when it comes to bridging the gaps between language and communication. However, thanks to an increased use of artificial intelligence (AI) in recent years, the practical applications in translation have been remarkable. In this piece, we’ll be taking a deep look into
Creative translation techniques are used extensively in the direct selling industry to connect with overseas audiences across a range of international markets. To ensure you’re able to reach your target audience overseas, a translator will employ their vast experience and knowledge to ensure that your audience gains an understanding of your brand, values and products in a way that resonates
Ensuring that the translation of your labels and product packaging is on point can often spell the difference between successfully breaking into your foreign markets, or not. Of course, given that you’re trying to take your brand overseas, you’ll only get one chance to make a first impression on a new customer or make a name for your brand with
There are roughly 6,500 languages spoken across the globe, which means that any business looking to globalise faces the massive task of trying to translate the details of their products and services. While it’s certainly not realistic to target markets that speak all of those languages, selecting market places in some regions of the world will certainly warrant the effort.
