Google translate has proven itself to be a fantastic tool for many people. It’s excellent when you’re on holiday or if you receive some instructions for an appliance in another language. The fact it’s available for free, is easy to use and supports more than 100 languages all help to make it the number one free tool for online translations.
Whether you run a multinational corporation or a lifestyle family business, the chances are – at some stage – you will have to consider localising your website. While you might be tempted by the speed of an automated tool – say, that of Google Translate – the pitfalls will always outweigh the benefits. In truth, nothing can beat the quality
Tit-for-tat trade wars; economic instability; emerging markets establishing themselves as global incumbents – these are just a handful of the considerations exporters have to face in 2018. But what are the most promising opportunities for those looking to expand operations? China: A Growing Appetite for Foreign Goods China remains of primary interest for the majority of exporters: its vast population
